URV.lab
INFO
  • Category
  • Industry
  • Year
  • Packaging, Branding
  • Coffee
  • 2026
Upto Coffee is a specialty coffee brand that celebrates individuality. Guided by the philosophy of “Coffee First, Specialties Second,” we aim to preserve the coffee’s base flavor as much as possible while blending in natural, healthy ingredients to create a delightful surprise for your daily life. Upto encourages breaking the mold, defying tradition, and embracing change—we’re unpredictable, free-spirited, and respectful of individual tastes. At Upto, we firmly believe that if you think it tastes good, then it’s good.
Upto Coffee是一家鼓励个体态度的特调咖啡品牌。希望秉持“咖啡为先,特调为后”的产品理念,在尽可能保留咖啡作为基底风味的前提下,融合自然健康的原料,为生活制造一杯意外惊喜。Upto鼓励不循规蹈矩、不固守传统、不一成不变,没有规律,自由烂漫,尊重个体味蕾,Upto始终认为,每一个只要你觉得好喝,就是好喝。

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